Volkswagen Philippines has had a quiet ride in the past few years, with its last new model being launched in 2023, promos sprinkled across various dates, and that infamous notice regarding the gray-imported ID lineup. Everyone was hoping that something new from the German brand might pop up out of the blue.

Unfortunately, somber news was posted today on its Facebook page and official website. Automobile Central Enterprise (ACEI) will end its distribution and sales of Volkswagen cars in the country by the end of September. This comes near the 12th anniversary of the brand’s relaunch, offering such legendary models as the Golf, the Jetta, the Touareg, and the Tiguan.

However, the sudden switch to China-sourced SAIC-VW models in 2018 surprised buyers and enthusiasts alike, as the Ayala-owned distributor took advantage of the ASEAN-China Free Trade Agreement. Nevertheless, sales have been stagnant but have slowly decreased due to the lack of familiar and electrified models.

ACEI reassures current VW owners that after-sales service will still be welcomed at its Alabang, Pampanga, and Cebu branches. Regardless of whether or not the writing was on the wall, it’s a shame to see the Wolfsburg icon losing its footing in the Philippine market after a dozen years.

ACEI will join DMG, Autocorp Group, and Auto Prominence Corporation in the list of former local Volkswagen distributors. Will another one step up to the plate in the near future?