Culture > Diversion

Hyundai PH opens a ‘Roblox’ server to showcase its local offerings

Local players can drive the newest models with their block avatars

Fun for all ages. PHOTO FROM HYUNDAI

Manufacturers have been on the move to market themselves in virtual open-world spaces, from Audi with PlayStation Home in 2009 to Nissan with VRChat last year. In 2021, Hyundai reached out to the players of the massively popular multiplayer online game Roblox with its own server called Hyundai Mobility Adventure serving as a virtual showroom, for players to experience the South Korean giant’s models with fun activities on the side.

Localized and mobilized. PHOTO FROM HYUNDAI

For this month only, Hyundai Motor Philippines opens up a localized server with the latest models for the Filipino crowd. Players could look around and test-drive the latest local offerings of the brand, such as the Creta and the Stargazer, while learning about facts and trivia of each model and playing fun mini-games. They could also indulge in the Philippine culture and collect virtual national delicacies and attire, while the Ioniq 5 sits aside powering the café simulating its Vehicle-to-Load (V2L) feature.

We wonder if these virtual machines are covered by warranty. PHOTO FROM HYUNDAI

Local Roblox players can visit the Hyundai Mobility Adventure server for a limited time until March 1, with an on-site and interactive event at the Glorietta 4 Activity Center in Makati City from February 24 to 26.

Justin Young

Justin loves cars of all forms. Molded by motoring TV shows and Internet car culture, he sees the world from a different perspective that not many get to see every day.