Jetour Auto Philippines (JAPI) is expanding its reach to consumers in Western Visayas with a new dealership in Iloilo. The Chinese brand held a ground-breaking ceremony in Jaro, Iloilo City, alongside the ALA Group of Companies, which will run its sales and services in the region.

“Jetour Auto Iloilo is another key dealership location to our rapidly expanding nationwide network,” said JAPI managing director Miguelito Jose. “This facility addresses the mobility needs of the people of Western Visayas’s most competitive province, and is poised to contribute to one of the strongest economic regions of the country.”

Jose added: “I strongly believe that under the leadership of the ALA Group of Companies, the Jetour brand will benefit from the group’s expertise in strategic marketing and sales planning to dominate the market in Western Visayas, and will help JAPI achieve even greater heights in the Philippine automotive industry.”

While the main dealership is still under construction, the existing showroom along MacArthur Highway will still provide customer service to Ilonggos until then.