Culture > Diversion

Hyundai PH moves ‘What’s Wrong with Secretary Kim?’

Brand is official mobility partner of K-drama’s Philippine adaptation

Are you ready to relive the 'kilig' while car-spotting? PHOTO FROM HYUNDAI

If you’ve seen the first few episodes of the local adaptation of the K-drama hit What’s Wrong with Secretary Kim? you’ve probably seen some stylish vehicles in it.

In the show’s pilot episode that started streaming last March 18, the Staria, the Palisade, and the sleek Ioniq 6 were featured in various segments. Why is it so, you ask? That’s because Hyundai Motor Philippines is the program’s official mobility partner.

The vice chairman’s choices are the Ioniq 6 and the Palisade. SCREENSHOTS FROM VIU, ABS-CBN STUDIOS, AND DREAMSCAPE ENTERTAINMENT

In a press conference last March 9, the Korean carmaker’s local distributor announced a partnership with streaming provider Viu, content provider ABS-CBN Studios, and Dreamscape Entertainment. This makes sense as HMPH previously introduced Kim Chiu and Paulo Avelino as two of the brand’s ambassadors.

WWWSK is one of the most-loved K-dramas shown in the Philippines. Viu, ABS-CBN Studios, and Dreamscape Entertainment aim to Filipinize the series as lead stars Chiu and Avelino play the lead characters secretary Kim Mi-so and vice chairman Lee Young-joon.

The Staria made an early appearance in the show’s pilot episode. SCREENSHOTS FROM VIU, ABS-CBN STUDIOS, AND DREAMSCAPE ENTERTAINMENT

As more episodes continue to be made available on the streaming service, we can expect to see more Hyundai vehicles make various appearances in the show.

HMPH shared that other models in its lineup—like the Tucson, the Creta, the Custin, the Stargazer, and the recently launched Santa Fe—will also be seen in future episodes. The brand’s other electric vehicle, the Ioniq 5, can also be spotted in this series’ local adaptation.


But it’s not just the current HMPH product range that will make cameos in the show. Legacy models like the Accent, the Reina, and the Starex will also be featured.

So, other than reliving the kilig that What’s Wrong with Secretary Kim? brings, it will also be a fun activity spotting these Hyundai vehicles in the show.

Red Santiago

A jack of all trades, Red is passionate about cars, motorcycles and audio. He sometimes drives for a ride-hailing app company—just because he really loves driving.