Showbiz is a big deal to Filipinos, which is why brand ambassadors are important for connecting with an audience. Hyundai Motor Philippines now has four local stars to promote the Korean car brand:

• Piolo Pascual
• Kim Chiu
• Paulo Avelino
• Sarah Geronimo

We’re no gossip site, and you’re most likely more familiar with these people than we are. But if there’s anything to look forward to, the partnership will last for a year with these four stars appearing at the public engagements and online campaigns of HMPH.

This includes the celebration of the 75th anniversary of diplomatic relations between the Philippines and South Korea. In line with this, HMPH has a series of activities in store from April to June.

Also, we can expect to see Hyundai vehicles in the upcoming local adaptation of the K-drama What’s Wrong with Secretary Kim, starring Chiu and Avelino. It will be available for streaming on Viu starting March 18.