Tata first began making SUVs with the release of the Sierra in 1991. Now, the company has several SUV models with the Punch, the Nexon, the Harrier, and the Safari to better meet the different needs of customers. Being a market leader in India, the automaker has now revealed its latest concept car. Whereas its current lineup follows a more conventional design, the Curvv is a departure as it seeks to bridge the gap between a rugged SUV and an elegant coupe.

Similar to the Lamborghini Urus and the BMW X6, the Curvv follows a coupe-like SUV design. The exterior is characterized by hard lines and sharp edges. The large fender flares with black plastic cladding make the car look tall and muscular. The headlights and the taillights both feature horizontal lightbars with triangular-shaped DRLs. The aero blade inserts of the wheels improve the aerodynamics, while the diamond-turned finish adds texture and contrast. All of these make the Curvv simultaneously look sporty, tough and cutting-edge.

The interior is spacious and minimalist, yet high-tech with screens for the infotainment and the instrument cluster. The steering wheel has an illuminated logo, while the air-conditioning controls are purely touch-operated. In maintaining consistency between the interior and exterior design, a light strip runs across the dashboard to mirror the external lights. A panoramic sunroof helps add to the airiness of the cabin.

Tata says the Curvv will be launched as an EV first, but will eventually be launched with an internal-combustion engine with no specific date. However, we can expect future models to take styling cues from this concept car. Would you like to see modern Tata SUVs on Philippine roads?