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The world’s first super SUV, says Lamborghini

The Urus is the brand’s third model after Aventador and Huracán

Is the all-new Urus an SUV or a sports car? PHOTO FROM LAMBORGHINI

If supercars are so yesterday, how about a super SUV?

That’s exactly what Italian automaker Lamborghini is calling its Urus sport-utility vehicle, now the brand’s third production model next to the Aventador and the Huracán (both supercars, by the way). As is the tradition in Lamborghini lore, the name “Urus” is bull-related—a large, wild Eurasian ox, to be exact. The animal has long been extinct, the last one said to have been killed in 1627.

Measuring 5,112mm long, 2,016mm wide and 1,638mm tall—with a wheelbase of 3,003mm—the Urus is a much sportier-looking descendant of the LM002, the very first and only (until now) Lamborghini SUV.

With sharp styling, this is not your dad's LM002. PHOTO FROM LAMBORGHINI

The production version of the Urus is equipped with a 4.0-liter twin-turbo V8 gasoline engine—made of aluminum—that produces 650hp (at 6,000rpm) and 850Nm (from as low as 2,250rpm). Harnessing all that power is an eight-speed automatic transmission, reportedly a “compact and efficient electro-hydraulically controlled planetary gearbox that is tuned to provide very short low-gear ratios and longer high gears.”

Lamborghini claims a 0-100km/h sprint time of 3.6 seconds, and a 0-200km/h acceleration time of 12.8 seconds. The brake system’s stopping power puts the Urus—which weighs less than 2,200kg, according to the company—to a complete rest from 100km/h within 33.7m. Top speed has been set at 305km/h.

The Urus measures 5,112mm from bumper to bumper. That's longer than the BMW X5 and even the Lexus LX. PHOTO FROM LAMBORGHINI

Because the Urus is a proper SUV in spite of its exotic styling, it features four-wheel drive, a Torsen central self-locking differential, torque vectoring and rear-wheel steering (derived from the Aventador S). Besides making you stand out on the tarmac, this car will let you leave the pack in the mud.

Ground clearance, adjustable via air suspension, ranges from 158mm to 248mm.

“The Urus elevates the SUV to a level not previously possible—the super SUV,” Lamborghini CEO Stefano Domenicali is quoted by the press release as heaping praise on his latest model. “It is a true Lamborghini in terms of design, performance, driving dynamics and emotion. It fits perfectly within the Lamborghini family as a high-performance car.”

Get used to staring at its rear, as the Urus goes like a proper sports car. PHOTO FROM LAMBORGHINI

Inside, the Urus driver has access to the so-called Tamburo driving mode selector. Besides the standard Lamborghini supercar settings—Strada (comfort), Sport (precision) and Corsa (performance)—the Urus offers Neve (snow) and the optional Terra (off-road) and Sabbia (sand).

The Y shape of the dashboard is supposedly inspired by the LM002. It showcases a fully digital TFT display that boasts animated 3D graphics.

Reminds you of a jet fighter's cockpit, doesn't it? PHOTO FROM LAMBORGHINI

The following prices have been officially confirmed for various markets:

  • $200,000 (P10,134,000) in the US;
  • €171,429 (P10,308,000) in Europe;
  • £131,500 (P8,977,000) in the UK; and
  • ¥25,740,000 (P11,596,000) in Japan.

Interested? Inquire with Lamborghini Manila; they could be accepting reservations now. But we doubt they can quote you a final price already, as the expected excise tax revision for cars has yet to be finalized. But relax, the Urus is coming.

Vernon B. Sarne

Vernon is the founder and editor-in-chief of VISOR. He has been an automotive journalist since July 1995. He became one by serendipity, walking into the office of a small publishing company and applying for a position he had no idea was for a local car magazine. God has watched over him throughout his humble journey. He writes the ‘Spoiler’ column.