After its discontinuation in Japan, the Toyota Camry was speculated to be at the end of its road in a sea of crossovers and SUVs. However, the North American arm of the Japanese giant still sees the significance of sedans, and has now introduced the Camry’s new-generation model.

Today, the seventh-generation Camry has debuted in Los Angeles, wearing the new hammerhead corporate look designed by Calty Design Research in California and Michigan.

The next-gen sedan will come as a hybrid only, utilizing a 2.5-liter four-cylinder gasoline engine as its basis and producing a net combined 225hp for the front-wheel-drive model and 232hp for the all-wheel-drive version.

Depending on the trim level, a well-appointed interior welcomes new Camry owners with a seven-inch or 12.3-inch digital instrument cluster and an eight-inch or 12.3-inch infotainment system. The higher trim levels (XLE and XSE) will be treated with a 10-inch heads-up display, a nine-speaker JBL system, and a digital key connected to an app.

For the safety features, Toyota Safety Sense 3.0 has been included for all models with the Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Lane Tracing Assist, and Proactive Driving Assist.

The new Camry will begin sales in North America by Spring 2024, but it’s uncertain if outside markets will receive it.

If Toyota Motor Philippines offers it in our market, would this midsize sedan still be on your shopping list in a crossover-filled world?