As we keep saying here, pickup trucks are selling quite briskly in our market these days, thanks to their more competitive pricing due to excise tax exemption. And when a certain product sells really well, you can expect tougher competition among companies that manufacture it. Which then prompts these firms to think of creative ways to ensure that their respective offerings stand out from the rest.

Chevrolet Philippines is doing exactly that with the release of the Colorado Trail Boss, which the distributor unveiled at the ongoing Cebu Auto Show this weekend. “The introduction of this truck to the Philippine market provides an exciting opportunity for Filipinos to experience the next level of adventure,” Chevrolet Philippines president and CEO Albert Arcilla is quoted in the press statement as saying.

In an attempt to make pickup buyers give the Colorado a second look, Chevrolet Philippines has come up with this Trail Boss variant, which boasts several exterior add-ons to enhance its appearance. These include a mean-looking front grille with a black bow-tie badge, sporty 18-inch alloy wheels, a “tactical” sports car, a ‘Trail Boss’ decal on the side, and a black tailgate wrap.

The Colorado Trail Boss is priced at P1,368,888 and comes with a five-year warranty that consists of a three-year bumper-to-bumper warranty and a two-year extended warranty on the powertrain. What’s more, if you purchase this pickup truck this month of September, you get free preventive maintenance service for two years or through the first 40,000km (whichever comes first).

If you’re looking for a smart-looking mechanical workhorse, you might want to include Chevrolet’s new variant to your shopping list.