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BMW will be at PH International Motor Show with the iX

The brand is heading toward an electrified future

The iX is the first electric vehicle by BMW to be released in the Philippines. PHOTO FROM BMW

With “Mobility + Humanity: Innovating for the Common Good” being the theme of this year’s Philippine International Motor Show, BMW Philippines will be exhibiting the iX to showcase the brand’s direction toward an electrified future.

“Electric vehicles are gaining traction in the Philippines as a long-term solution to sustainable mobility,” SMC Asia Car Distributors president Spencer Yu said. “At BMW, we have long recognized this. We’re not only aiming for a greener future. As part of the San Miguel Group, we are also prioritizing EV education and setting up the proper infrastructure to ensure that we are creating a good foundation for what lies ahead.”

The BMW exhibit will also have a lounge, a play corner, and a store with merchandise on sale. You can visit PIMS at World Trade Center in Pasay City from September 15 to 18.

Leandro Mangubat

Leandro is our staff writer. Although having a background in mechanical engineering, he enjoys photography and writing more.