Harley-Davidson isn’t just a motorcycle brand. It’s an icon, a lifestyle, a statement.

For many Filipino riders, it’s the dream bike—even if most of us grew up on underbones and scooters. Now, with the 2025 cruiser lineup powered by the new Milwaukee-Eight 117 engine, that dream is looking a lot more tempting…and a lot more powerful.

The launch was held at the Ayala Museum in Makati, attended by Harley-Davidson dealers, VIPs, special guests, and Mark O’Flaherty, Harley-Davidson’s managing director for Asia Emerging Markets and India.

This isn’t just a cosmetic refresh. The 117 engine brings serious upgrades: more torque, better cooling, and smoother performance all around. These new models are also equipped with riding modes: Rain, Road, and Sport.

It’s a nearly 2,000cc V-Twin that roars like thunder but rides like butter. Whether you’re eyeing the muscular Low Rider S, the slammed Breakout, or the nostalgic Heritage Classic, every model in the 117 lineup now packs more punch, more polish, and more personality.

H-D also threw in upgrades: LED lighting across the board, improved rider safety features, and subtle design tweaks that elevate the overall ride experience.

But let’s be real. These cruisers aren’t built for city traffic or pothole-filled Metro Manila roads. But that’s not the point. These bikes are for weekend rides, long-distance escapes, and late-night tambays where everyone gathers around your machine. For those who’ve outgrown their 400s and 650s, the 117 offers a taste of the big leagues.

Yes, the price is steep. But for many, a Harley isn’t a purchase—it’s a reward.

It’s for riders who see bikes not just as transport, but as extensions of themselves. Riders who want to feel something every time they hit the starter button.

We believe owning a Harley-Davidson is something you should do as early as possible. It’s a bike meant to be enjoyed while you’re still young (or at least young at heart). The 117 lineup is a constant evolution, designed to attract a new generation of riders.

With all the tech upgrades now available, Harley proves that modern problems really do require modern solutions.