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Industry > Bulletin

Volkswagen PH is embarking on a tour of SM Supermalls

Check out the list of venues and display dates

Here is a more affordable way to own a VW sedan. PHOTO FROM VOLKSWAGEN

Last month, Volkswagen Philippines announced that it was celebrating its sixth anniversary by offering special cash discounts on some of its vehicles. This includes P85,000 in price cut for the Lavida, P30,000 for the Santana MT and P10,000 for the Santana AT. As a bonus, buyers stand to get three years’ worth of free preventive maintenance service.

The good news is that the offer is being extended, and to help customers with their car-purchasing decision, the German automaker’s authorized distributor is putting up accessible displays at various SM Supermalls in the coming weeks. Here is the schedule of the brand’s SM mall tour:

  • SM City Cebu – October 15 to 21
  • SM City Pampanga – October 20 to 26
  • SM Megamall – October 24 to November 6
  • SM Mall of Asia – November 7 to 13
  • SM City Bacolod – November 11 to 17
  • SM Southmall – November 18 to 24

According to a press statement, the mall tour is part of Volkswagen Philippines’ “aggressive push” to reach more Filipino consumers. Which is another way of saying that the company is bringing its business closer to its target market.

So the next time you shop or watch a movie, remember to check out the VW display right inside your favorite SM mall. Your next car could be waiting for you there.



Vernon B. Sarne

Vernon is the founder and editor-in-chief of VISOR. He has been an automotive journalist since July 1995. He became one by serendipity, walking into the office of a small publishing company and applying for a position he had no idea was for a local car magazine. God has watched over him throughout his humble journey. He writes the ‘Spoiler’ column.



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