
One does not stand at the top of the Philippine automotive industry without a solid network of dealers and people. Toyota Motor Philippines recently held the Toyota Dealer Conference and Toyota Outstanding Performers in Sales and Service (TOPS) Awards to honor the best achievers.
Under the President’s Award of Excellence, dealers were given recognition for their excellence in operations, based on their respective business sizes. There are also awards for those with the highest customer satisfaction and the best value chain for customers. Meanwhile, the TOPS Awards honors the top marketing professional and service advisors.





Here are the results:
Large Business Division
- Champion: Toyota Marilao, Bulacan
- 1st Runner-up: Toyota San Fernando, Pampanga
- 2nd Runner-up: Toyota Otis
Medium Business Division
- Champion: Toyota Nueva Ecija
- 1st Runner-up: Toyota Isabela
- 2nd Runner-up: Toyota Dagupan City
Small Business Division
- Champion: Toyota Subic
- 1st Runner-up: Toyota Plaridel
- 2nd Runner-up: Toyota Tarlac City
President’s Customer Satisfaction Cup of Excellence Award: Toyota Batangas City
President’s Value Chain Award: Toyota Tarlac City
TOPS Finest Marketing Professional of the Year: Joan Barcia of Toyota North EDSA
TOPS Finest General Job Service Advisor of the Year: Arnold Agbay of Toyota Shaw
TOPS Finest Body and Paint Service Advisor of the Year: Gemibert Dimaunahan of Toyota Batangas City



“We are in a long-distance race,” said Toyota Dealers Association of the Philippines (TDAP) president Jimmy Yaokasin. “One marked by market shifts, digital disruption, economic cycles, EV transitions, supply chain challenges, and ever-rising customer expectations. Let us run our race with confidence, with conviction, with integrity. And may future generations of Toyota leaders look back at us as part of that great cloud of witnesses.”
To locate your nearest Toyota dealer, you can visit the website of TMP.

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