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Industry > Bulletin

The ‘Suzuki Auto Festival’ is coming to an SM mall near you

See the Jimny SUV and the V-Strom motorbike up close

Shop, watch a movie, dine, get a haircut, and then check out your dream Suzuki car. It’s that easy. PHOTO FROM SUZUKI

Suzuki Philippines currently boasts one of the most exciting product lines in our market—for both cars and motorcycles. Truth be told, more people would be flocking to the Japanese automaker’s showrooms if not for the hassle of traveling through traffic congestion. It’s for this reason that the company is bringing its vehicle offerings to where its potential customers are: SM Supermalls.

That’s right: The “Suzuki Auto Festival” is touring select SM malls on the following dates:

  • SM City Telabastagan – July 6-7
  • SM City Iloilo – July 27-28
  • SM City BF Parañaque – August 17-18
  • SM City General Santos – September 21-22
  • SM City Davao – October 26-27
Nothing beats the cool comfort and the stress-free convenience of shopping under one roof. PHOTO FROM SUZUKI

To be displayed at these mall exhibits are the Ciaz, the Swift, the Dzire, the Vitara, the Ertiga and, of course, the popular Jimny. The V-Strom motorbike will also be present for riding enthusiasts.

Besides the cars, visitors can take part in games and fun activities, making the mall display a worthwhile weekend destination for the whole family.

“We have made it our consistent goal to provide Filipinos with innovations and design that will fit their various lifestyles,” Suzuki Philippines general manager (automobile division) Keiichi Suzuki says in a press statement. “The Suzuki Auto Festival is a series of celebrations we hold every year as our way of giving back to Filipinos and reminding them of our commitment to innovate.”

If you’re seriously considering one of the above-mentioned Suzuki vehicles but don’t have the time or the inclination to visit any of the brand’s dealerships, you might want to check out your dream car in a convenient mall setting. Be sure to mark your calendar.



Vernon B. Sarne

Vernon is the founder and editor-in-chief of VISOR. He has been an automotive journalist since July 1995. He became one by serendipity, walking into the office of a small publishing company and applying for a position he had no idea was for a local car magazine. God has watched over him throughout his humble journey. He writes the ‘Spoiler’ column.



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