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Industry > Altruism

Honda Philippines supports ‘Tamang Ride’ road safety initiative

With a P1,000,000 donation for a mobile app

January 9, 2025

Yes, yes, we know. The PR says P1,000,000. Maybe they had to deduct some tax? PHOTO FROM HONDA

Honda Philippines, in partnership with ACTION, is now advocating for road safety through the Tamang Ride PH initiative. The movement aims to protect and educate children—as well as beginner drivers—in hopes of reducing traffic deaths by 2050.

ACTION (A Child’s Trust is Ours to Nurture) is an organization with a purpose to help Filipinos, especially the youth. Partnerships with government sectors (such as the DSWD) enables them to reach even the poorer segments of society.

A few good executives from Honda. PHOTOS FROM HONDA

The Honda Safety Driving Center facility in Parañaque City has placed the car brand at the forefront of promoting proper driving education and road safety. Together with ACTION, Honda emphasizes its dedication to this thrust through a P1,000,000 donation to fund the Tamang Ride PH app. The app aims to provide such materials as safety-related content and road-crash data, among others.

The app is set to launch in May 2025.

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Patty Morato-Roa

Patty had an early career as a TV and print model. She was also immersed in the motoring world at a young age having spent her childhood around annual car shows. She has worked as an editorial assistant, and dabbles in photography as well. She’s a wife of an avid motorcycle rider and a mom of two.

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