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The Japan Mobility Show is now an annual event

But the 2024 edition will be ‘business-focused’ this time around

Surprise! The Japan Mobility Show is now an annual event, with one taking place this year. PHOTO BY MANSKEE NASCIMENTO

One of the most anticipated biennial car shows on the planet, the Japan Mobility Show (formerly known as the Tokyo Motor Show), is now an annual event.

Last year’s edition was widely successful, having a record of 475 companies and 1,112,000 visitors.

To ride on this momentum, the Japan Automobile Manufacturers Association (JAMA) has announced that the show will now adopt a “two-year profile,” with a 2024 edition taking place at the Makuhari Messe in Chiba on October 1518.

But what does this mean?

The 2023 edition was truly a car show with all types of vehicles on display. PHOTOS BY SAM SURLA

In the past, the show was always consumer-focused.

This usually involved a flurry of concept cars and previews of upcoming production models, but this new approach will switch things up a bit by having a business-focused year, followed by a show event the succeeding year.

There will be more business solutions and startups at the 2024 edition of the show. PHOTOS BY SAM SURLA

This means that this JMS will allow startups (with a tentative number of 150) to flaunt their latest tech and innovations. Established companies (50 of them) will also be present, allowing businesses to create partnerships at the show.

There will be four exhibition themes: (1) Carbon Neutrality, (2) Supply Chains, (3) Manufacturing, and (4) Transformation.

We're still hoping that manufacturers will show off sleek or crazy concepts at the show. PHOTOS BY SAM SURLA

Passenger vehicles, commercial vehicles, and motorcycles will still be on display by JAMA members, and the general public is still welcome to visit the show. In fact, if you’re lucky enough to be in Japan at that time, admission is free for the very first time (but online reservations are required).

It’s an exciting development for sure, but just be sure to temper your expectations. And don’t expect a whole lot of crazy concept cars to be unveiled at this year’s show.

Sam Surla

Sam is the youngest member of our editorial team. And he is our managing editor (believe it or not). He specializes in photography and videography, but he also happens to like writing about cars a lot.