Ferrari has launched its latest model, the 12Cilindri (Dodici Cilindri), in the Philippines, marking its stake in the future without ever compromising its invaluable past. It is aptly named. The 12-cylinder engine is, after all, the feather in the Ferrari-red cap. The brand knows all too well just how beloved it is and what it means to automobile history (might I even say how much it means to history in general, because what man in this century wouldn’t know Ferrari?

But is it really just for the men?

The 12Cilindri was revealed in the metal at Velocità Motors in Greenhills, San Juan City. It was a festive event graced by automotive journalists and influencers, but the star of the show—front and center—was the brand-new grand tourer, with an exterior frame that gives a nod to signature classics such as the Daytona from the ’60s and the ’70s. Beyond its silhouette, the 12Cilindri boasts of an evolution, without veering away from its core essence.

A look inside will especially highlight the impressive technological upgrades with the sole purpose of bringing a better and more comfortable experience. And in terms of performance, the upgrades promise cleaner, more integrated, and more superior handling than what the brand offered in the past. But as with anything, changes can be polarizing.

You know what else can be polarizing? The concept of whether Ferrari enthusiasm is only reserved for the men. This brings the question: Do women actually buy Ferraris? The answer is, of course, a yes. It’s 2025 after all. The segment is small, but it does exist. In fact, Ferrari World Abu Dhabi held an exhibit in 2022 showcasing and celebrating female F1 racers and influential Ferrari car owners. The exhibit was titled Women and Ferraris: The Untold Story.

The thing is, in this day and age, it’s about time the female market segment became more than an “untold story.” Ferrari enthusiasm does not have to be an off-limits area to women. And at the end of the day, it will all boil down to this—the actual Ferrari consumer. Women’s upward spending capacity will be the great equalizer. Whatever gatekeeping of knowledge and enthusiasm happening among Ferraristi, that’s all trumped by actual purchasing power regardless of gender.

Perhaps this is up for an entirely new discussion, but reputable financial reports do show that wealth within the female consumer segment has grown, and indeed, continues to grow in significant proportions.

Taking a page off Ferrari’s evolution to the future with the launch of the 12Cilindri, change is inevitable, and all should adapt or perish. “For the few,” says the opportune tagline. The female segment is currently just a few, but it is there.

And we are ready.