Royal Enfield has enjoyed substantial growth in recent years with its small but value-packed offerings of stylish and capable motorcycles. To bring even more riders into the fold, the Indian manufacturer recently opened its newest and biggest flagship store in the Philippines.
Located at 310 Tomas Morato Street, Barangay South Triangle, Quezon City, the store is Royal Enfield’s fifth in the country, joining the network of dealerships in Davao, Cagayan de Oro, Meycauayan and Pasig.
The full lineup consisting of the Meteor 350, the Interceptor 650, the Continental GT 650, and the Himalayan are showcased, along with a complete service bay, and an accessories and lifestyle area.
”Royal Enfield is committed to become the global leader in the midsize segment, and Asia-Pacific is of great strategic importance,” says Vimal Sumbly, Royal Enfield APAC business head. “We have been consistently building greater accessibility for our passionate community and avid riders. In the Philippines, we have seen a rapid surge in the community of Royal Enfield riders who are subscribing to leisure motorcycling and getting inducted in the Pure motorcycling fold. This exclusive brand store and our evocative product range are available at accessible price points that will appeal to motorcycling enthusiasts. We are looking at key cities in the Philippines to expand our distribution network, in addition to a strong aftermarket network and infrastructure to ensure full service support to our customers in the region.”
The new showroom is owned and operated by Kustom Kulture Motorcycles Inc., while Philippine operations are managed by Hardcore Brothers Custom Motorcycles Inc.