
To say that things aren’t too rosy at Nissan right now might be misconstrued as an attempt at schadenfreude. The Japanese automaker is struggling big-time with nosediving sales and profits, and now its hope of being revived by a merger with Honda is officially dead.
We imagine the brand’s PR department working triple overtime this weekend to somehow assuage the doubts and fears of its customers. For example, a reader sent us an obviously panicking message asking if it was still a wise idea to buy a Nissan vehicle this year as the carmaker was “closing several plants in Southeast Asia,” including the one in Thailand (there are actually two Nissan plants in Samut Prakan).
So we were contacted by Nissan Philippines to tell us that the Thailand facilities weren’t really shutting down. Here is the full statement regarding the matter:
As part of Nissan’s global turnaround measures and ongoing business transformation in ASEAN and Thailand, Nissan is consolidating part of vehicle production in Thailand’s Plant #1 to Plant #2, and upgrading the lines starting from Q1 FY2025. This effort aims to optimize fixed costs as well as prepare for future model localization in Thailand.
Plant line #1 will be closed for vehicle assembly, and the facility will be used for body and press shops and operations logistics.
Thailand will remain a key market for Nissan in Southeast Asia, and the company continue its commitment to grow its business and brand in ASEAN and Thailand markets.
So there. Nissan may be in trouble globally, but it’s still very much alive and kicking. We should never count the company out. If anything, the Honda merger falling through might just be the jolt that the floundering firm desperately needs right now.
Or maybe not. Whatever, we continue to root for Nissan.
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