The automotive industry is becoming increasingly competitive, amid the influx of Chinese brands and the shift to electric vehicles. Despite this, Ford Philippines is glad to boast a sales figure of 31,320 units for last year.

The Ranger was the best-selling model with 13,234 sold units. It is also the best-selling pickup with a market share of 40%, according to the company. The Territory follows with 9,119 units—also the leader in its respective segment for the fourth consecutive year with a 44% market share. Meanwhile, 8,569 units of the Everest were sold.

“We are immensely proud of this huge accomplishment that solidified our position in the industry amid a very dynamic, challenging, and competitive environment,” said Ford Philippines managing director Mike Breen. “We thank our customers, dealers, employees, communities, and partners for their continued trust, support, and collaboration. We remain committed to bringing our segment-leading vehicles, innovative services, and impactful customer experiences to the Filipino motoring public.”

Do you think Ford will continue doing well in our market in 2024, especially with the Bronco coming this year?