Industry > Sales

Ford PH grew 42% from January to September 2023

Ranger, Territory and Everest rule the sales charts

The Ranger led the charge for Ford Philippines' large growth this year. PHOTO FROM FORD

If you’ve been seeing a lot of Fords lately, your eyes haven’t been deceiving you. That’s because Ford Philippines continued to show strong sales from January to September of this year thanks to the Ranger, the Territory, and the Everest.

Overall sales for the Blue Oval brand are up 42% from a year ago with 23,091 units sold. September was also Ford Philippines’ best-ever sales month since May 2020 with 3,391 vehicles rolling out of showrooms.

The top-selling Ford is still the Ranger with sales up 22% from last year at 9,113 units. It’s also the top-selling pickup in the 4×4 segment with 4,396 units sold over the last nine months of the year, good for a 38% market share.

Meanwhile, the Territory continued to dominate its segment. PHOTO BY SAM SURLA

The Territory continues to dominate the small-SUV segment with a whopping 46% market share. Ford moved 6,955 units of the popular five-seat SUV, surpassing the 5,000th-unit sales milestone for the next-generation model just launched in April of this year.

Finally, the Everest remains a strong performer in the midsize SUV category, garnering 6,693 units sold. It’s the second-best-selling model in its segment, recording a 255% increase from 2022. September alone saw 1,254 Everests going to new homes, making it the top seller in its category for that month.

If this keeps up for the remaining months of 2023, it looks like the men and women of Ford Philippines will have a very merry Christmas indeed.

Andy Leuterio

Andy is both an avid cyclist and a car enthusiast who has finally made the shift to motorcycles. You've probably seen him on his bicycle or motorbike overtaking your crawling car. He is our motorcycle editor and the author of the ‘Quickshift’ column.