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Ford PH appoints new directors in 2022

Its communications chief will also now oversee other ASEAN markets

Patrick Manigbas, Kathleen Lanot-Kuan and EJ Francisco welcome new roles this 2022. PHOTO FROM FORD

Ford Philippines has announced new appointments and role expansion of its executives starting this year.

Patrick Manigbas has been appointed director for the Customer Service division. He will lead the company’s after-sales and service business. He joined the automaker in 2019 and was previously director for marketing. He replaced Joyce Laxamana, who has assumed a new regional role in dealer operations for Ford’s International Markets Group based in Thailand.

Taking on the role of director for marketing is Kathleen Lanot-Kuan. She will lead overall marketing operations, with particular focus on digital platforms and engagements. She joined the company in 2017 and has performed roles in communications and brand marketing over the last five years.

Communications director EJ Francisco is also taking on an expanded role as lead for communications for Asia-Pacific Distributor Markets. He will handle communication efforts for the country and 24 others in the ASEAN region.

“These appointments come in at a perfect time at the start of the new year as we continue to sustain the momentum into 2022, with our people as our key strength and competitive advantage,” shared Ford Philippines managing director Michael Breen. “We take great pride in our people as they drive the success of our business.”

Xeres Acosta

Xeres was previously a motoring columnist for a newspaper. Her love of driving and cars has brought her here. She used to shoot a YouTube show inside her car a decade ago.