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Lincoln showcases its sedan expertise with the Zephyr Reflection

Car firm wants the Chinese to experience the best in American luxury

Lincoln hasn't forgotten the art of building good saloon cars. PHOTO FROM LINCOLN

The Chinese seem to have a liking toward luxury cars—American ones, in particular. In fact, one reason why Buick still exists to this day is its immense popularity in the People’s Republic. Hoping to capitalize on the demand for such vehicles, Lincoln is designing products exclusively for sale in China. And at the Shanghai Auto Show, the brand wants to make a good impression among potential buyers with the Zephyr Reflection.

European cars are pretty popular in China, so the Zephyr Reflection should stand out. PHOTO FROM LINCOLN

Lincoln is probably switching over to more evocative monikers from its generic naming convention of the past (MKZ, MKT and MKX). Choosing “Zephyr,” which means “gentle wind,” likely inspired the brand’s “Quiet Flight” design philosophy and the fact that its products have names like Aviator and Nautilus.

The car's lights do a little dance before you get onboard. PHOTO FROM LINCOLN

As far as land-bound corporate jets go, the Zephyr Reflection has such road presence that will have pedestrians and other vehicles moving out of its way. The large grille has stars instead of slats—a recurring theme with upmarket vehicles. The car’s “shoulders” stick out just enough to look strong yet stately. Every ride becomes an event with Lincoln’s Embrace and Farewell feature, where the Zephyr Reflection plays a light show before the passenger climbs aboard or alights from the vehicle.

One could only imagine how relaxing the cabin is in "Zen" mode. PHOTO FROM LINCOLN

A lot of vehicles may have a “Normal” or “Comfort” mode for relaxed highway cruising. But apparently, that’s not enough for Lincoln. Flick the Zephyr’s drive-mode selector to “Zen,” and the cabin theme transforms into a serene night sky. The automaker claims that even simple tasks like messing with the climate control brings a sense of occasion as visual effects are played on the wide display screen that occupies the entire dashboard.

The American luxury brand already has a production facility in China. PHOTO FROM LINCOLN

Lincoln calls the Zephyr Reflection a “preview car.” While this probably means that the actual production vehicle will not look very different, there is no date yet as to when this luxury sedan will become available in China. The brand is looking at producing it in the same Chinese factory as the Corsair crossover, one of its best-selling products.



Miggi Solidum

Miggi is the managing editor of VISOR. Professionally speaking, he is a software engineering dude who happens to like cars a lot. And as an automotive enthusiast, he wants a platform from which he can share his motoring thoughts with fellow petrolheads.



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