Industry > Store

BYD PH soft-launches the brand’s Experience Center at Glorietta 1

Shoppers in Ayala Center can now check out its offerings

S Sam Surla

September 2, 2024

Mall dealerships are the best way to get lots of foot traffic and interest. PHOTO BY SAM SURLA

The concept of a brand experience store located within mall premises is a common thing in other countries.

Here, a couple of automakers have started doing it as well, the latest being BYD Cars Philippines‘ newest Experience Hub, which has recently undergone a soft opening.

Everything you need to know to get introduced to the brand is here. PHOTOS FROM BYD AND SAM SURLA

It’s located at Glorietta 1 in Ayala Center, Makati, right across SM Makati, and is open during mall hours (10am to 9pm).

Occupying a space of 287.21sq-m, the showroom not only can display three vehicles at a time, but also provides customers the opportunity to get to know the brand and its vehicles, and even test-drive, place reservations, and buy vehicles and merchandise.

Car-shopping is indeed more convenient these days. Do you prefer this, or would you like to still visit a regular showroom?

Sam Surla

Sam is the youngest member of our editorial team. And he is our managing editor (believe it or not). He specializes in photography and videography, but he also happens to like writing about cars a lot.