These days, the car business is so competitive that a brand will lose out if it doesn’t know how to entice buyers. And the best way to do that, it seems, is to bring the products to places that customers frequent instead of waiting for them to visit the showroom. Like the mall, for instance.

It is for this reason that BMW, distributed by SMC Asia Cars Distributors Corporation, is having a roadshow at Ayala Malls Solenad Nuvali from today (March 6) to Sunday (March 9). Called “BMW Drives and Rides,” the event should be a boon to the German automaker’s fans and enthusiasts. Both automobiles and motorcycles of the company will make the affair worth your presence.

“This event allows us to showcase the breadth and depth of our product range and connect with our customers in a dynamic and engaging environment,” SMC ACDC president Spencer Yu. “Whether you’re a seasoned BMW enthusiast or are simply curious about our brand, we invite you to join us and experience the ultimate driving and riding pleasure.”

To be seen in the metal at the venue are the following vehicles:

CARS

• 3-Series
• 5-Series
• Z4
• X1
• X3
• X5 (Plug-in Hybrid)
• i5iX

MOTORCYCLES

• R 1300 GS
• R 1300 GS Adventure
• F 800 GS
• F 900 GS
• S 1000 R
• S 1000 RR
• R12
• R12 nineT

As expected, tempting offers will be provided at the four-day event. These are outright cash discounts for buyers—P350,000 to P1,000,000 off for cars, and P200,000 off for motorbikes.

Is this weekend the perfect time to get your new BMW vehicle? Only you (and your bank account) can answer that.