You already know that Coco Martin is the new endorser of the Chinese automaker Chery in our market. Unfortunately, the movie actor’s popularity is now significantly diminished by the closure of ABS-CBN (not to mention the backlash he received while passionately defending his home TV network). What to do if you’re Chery Auto Philippines?

How about hiring influencers on social media to help promote your vehicles? You know, like the stunning Phoemela Baranda, who currently has 316,000 followers on Instagram.

According to Chery Pasig and Chery North EDSA dealer principal Vincent Licup, the beautiful celebrity is just one of several social media endorsers lined up by Chery to help sell its products. In her Instagram post, Baranda shared photos of herself with the Tiggo 8 SUV and wrote:

I’m impressed. At the same time, I’m very at ease knowing that this is my companion on the road. That should definitely make you guys interested.

We’re not sure if the Tiggo 8 is a truly great-looking car, but these photographs are simply a sight for sore eyes. Must be the driver, yes?

Those reading us for a while now are likely aware of our general disdain for so-called influencers, but if it’s the lovely Phoemela Baranda we’re talking about, we’re not complaining. What kind of guy would?