Effective December 1 this year, Ford Philippines will have a new managing director with the arrival of Pedro Simoes, who will be succeeding Mike Breen.

Back in 2016, Simoes joined Ford Middle East in Dubai, United Arab Emirates, where he currently serves as the marketing, commercial vehicle, and fleet director. When he moves to the Philippines, he’ll be responsible for improving on brand growth, customer experience, and dealer relations.

“With proven track record of success in driving brand growth, market expansion, and collaborative leadership style, I am confident that Pedro will be able to lead the team and work together with our dealer partners to further strengthen our presence in the Philippines,” said Ford ASEAN and Asia Pacific Distributor Markets president Yukontorn “Vickie” Wisadkosin. “We want to also express our sincere appreciation for Mike’s exceptional contributions to the growth of the Ford brand in the Philippines, having led the team to deliver exceptional business results. His personal commitment and engaging leadership have strengthened dealer relations significantly. We wish him the very best of luck in his new role in the US.”

Do you think Ford Philippines is on the right track?