Bikes > Motor

Royal Enfield opens its exclusive shop in Cebu

British motorcycle maker opens dealership in the Queen City of the South

Cebuanos finally have better access to Royal Enfield’s offerings. PHOTO FROM ROYAL ENFIELD

Royal Enfield motorcycles have that unique charm. Though they’re far from perfect, their good looks and riding dynamics make these midsize motorcycles popular with their legion of fans. And speaking of which, Cebuano fans will now have a reason to celebrate.

The cozy store should make future customers feel at home. PHOTOS FROM ROYAL ENFIELD

Royal Enfield has just opened its dealership in the Queen City of the South. Operated by Motor Ace, this is the 151st exclusive store of the brand in the Asia-Pacific region. The brand-spanking-new dealership is located at Astron Gestus Building on Gorordo Avenue, Cebu City.

Want to see how many pogi points a Royal Enfield can give you? PHOTO FROM ROYAL ENFIELD

The dealership will have a showroom where enthusiasts can see Royal Enfield’s local offerings, as well as apparel and lifestyle items. But more than these, the shop will sell genuine accessories and spare parts, and offer services to owners in the area.

Cebu’s exclusive store has all things Royal Enfield in it. PHOTOS FROM ROYAL ENFIELD

The new exclusive store is the latest of Royal Enfield’s dealerships in the country. This is critical for the brand’s goal of being the leading midsize motorbike brand globally.

Red Santiago

A jack of all trades, Red is passionate about cars, motorcycles and audio. He sometimes drives for a ride-hailing app company—just because he really loves driving.