Mindanao’s premium motorcycle scene continues to grow as Norminring Motorbikes officially welcomes BMW Motorrad into its expanding portfolio, marking another major milestone for the long-running motorcycle dealership in the south.

For over 15 years, Norminring Motorbikes has steadily built its reputation among riders in Mindanao, growing from a local motorcycle business into one of the region’s established names in the big-bike community. Through the years, the company expanded its lineup with premium brands and developed a strong riding culture through events like “Mindanao Freedom Ride,” and after-sales support caravans.

The addition of BMW Motorrad further strengthens Norminring’s position in the premium motorcycle segment, joining other high-end brands. Earlier this year, talks surrounding the partnership already circulated within the riding community, and now it’s becoming a reality.

Norminring Motorbikes will initially take over the existing Davao showroom, before moving to a new location downtown. The new dealership aims to enhance BMW Motorrad’s presence, offering access to the brand’s Adventure, Heritage, Sport, and Urban Mobility motorcycles along with dedicated customer support and services through an established Norminring Motorbikes culture and community-building.

With Mindanao becoming one of the country’s promising hubs for motorcycle touring and adventure riding, this partnership draws a new chapter not only for the dealership, but also for creating a unified channel and source for premium motorcycle sales and service under one roof.