Toyota Motor Philippines has a new brand ambassador in the form of the band Ben&Ben.

We constantly make choices in our daily lives. The “Toyota Choice” campaign aims to inspire young Filipinos to be empowered with smart decision-making. It is grounded on these four pillars: trust, connection, versatility, and innovation, which are embodied by Toyota as the top dog in the local auto industry.

The Filipino indie folk-pop band is a good fit because the members are actual Toyota owners, and the band’s values resonate with the campaign’s direction. Their music tackles relevant themes, such as mental health and social justice, allowing them to connect with the youth and earn their trust, as well as innovate with its sound and storytelling.

To learn more about the campaign, you can watch this video.