It is a little weird that the most popular vehicle on the market right now is neither a sports car nor a hulking SUV. Yes, it is bizarre that the favorite ride of vloggers and content creators today is a, um, dropside pickup. We are, of course, talking about the new-generation Toyota Tamaraw.

I mean, when couples become genuinely giddy getting married with a single-cab pickup as their bridal car, you know you have something truly special here.

But set aside the Tamaraw’s cool factor for a minute and you might be surprised that it is actually an important vehicle. Important as in it-will-help-you-grow-your-business important. When all the smoke and the dust clear from the viral posts in your news feed, you will realize that the real purpose of this pickup is to empower micro, small and medium enterprises (MSMEs). And Toyota Motor Philippines is making sure that we won’t drown in the glossy videos and that we won’t forget that the Tamaraw is a business vehicle.

So, the leading market leader is holding a three-day roadshow this weekend (February 7-9) at the SM Megamall Fashion Hall starring the Tamaraw. Here, you can appreciate the vehicle up close in all its versatile glory:

• GL dropside
• Ambulance
• Patrol
• Utility van
• Mobile service

It is no accident that the name of the roadshow is a no-frills appellation: “Abante Posible!” Because the purpose of the Tamaraw’s existence is fancy-free: to help enterprising people reach their dreams.

So come check out the exhibit. That the band Autotelic is also playing is just a bonus. When you meet your ideal business partner, your social life can wait.