Industry > Store

MG Mall of Asia is now open to serve you cars and coffee

This dealership features a ‘Carffé’ for customers to enjoy

This dealership is conveniently located within the premises of SM Mall of Asia. PHOTO FROM MG

While it’s one thing to go out of your way to a dealership to look at cars, you definitely can’t beat the convenience of going to a mall and having the dealership experience a few steps away from your favorite coffee shop.

This is why MG Philippines decided that its 42nd dealership should provide a unique experience—integrating an interactive showroom display with the ambience and the beverages you’d normally find in a coffee house.

Enjoy cars and coffee (quite literally) at the latest MG dealership. PHOTO FROM MG

Enter MG Mall Of Asia, specifically located along Marina Way in the SM Mall of Asia complex in Pasay City (just opposite IKEA).

It’s a cozy little nook that offers a two-car display floor, and the MG “Carffé,” which is a wordplay on “car” and “café” (get it?). The company has partnered with Yardstick Coffee to provide coffee and pastries for interested customers. Plus, there’s a designated test-drive site close by.

Do note that if you’ll purchase a unit from MG MOA, after-sales services will be handled by MG Greenhills. Both the mall outlet and the dealership are operated by Philadelphia Business Initiatives Inc.

This isn’t a local gimmick, as other MG markets around the world also adopt this carffé strategy, but expect other MG dealerships in the Philippines to follow suit.

Sam Surla

Sam is the youngest member of our editorial team. And he is our managing editor (believe it or not). He specializes in photography and videography, but he also happens to like writing about cars a lot.