Sales may be an essential part of a carmaker’s success. But after-sales service can make or break a brand.

With record sales comes the increased demand for readily available parts and better after-sales service. Ford Philippines realizes this and is doing everything to ensure that its customers get access to the components they need to keep their vehicles running.

So, it entered a five-year partnership with logistics company DB Schenker Philippines to set up its logistics center in Calamba, Laguna. Located along Maharlika Highway, the warehouse has great access to tollways like the South Luzon Expressway and STAR Tollway (as well as the ports of Batangas).

At 13,250sq-m, it is twice the size of its former parts distribution centers in Carmona and Calamba. This comes with four inbound and four outbound docks to facilitate faster receiving and releasing of various parts.

Thirty warehouse employees work from 7am to 10pm to ensure faster fulfillment of parts orders of all the dealerships in the country. This assures customers that the components they would need are available and made more accessible.

More than housing all of the brand’s parts inventory in one place, Ford also taps the services of both DB Schenker and 2Go to help with its nationwide delivery needs. The company said that same-day parts deliveries are possible in Metro Manila and nearby areas, while orders in Luzon, Visayas, and Mindanao are completed the next day.

Ford Philippines also launched its Territory Assure+ Program. Under the program, Territory owners can expect reliable mobile service within 90 minutes when a call for support is made.

The vehicles to be repaired are picked up from the customer’s preferred location, while loaner units can be requested to help them with their mobility needs. Once finished, the repaired vehicles are delivered to the customer’s doorsteps.

New communication channels were opened so customers can directly communicate with Ford better and more easily.

Finally, Ford Philippines also showed a sample of its mobile service vehicles. This helps take the company’s various services to its customers, wherever they may be.

Some brands like Ford have suffered from a not-so-good reputation with their after-sales services. These new initiatives by the company prove that it listens to its customers, and is working tirelessly to offer the best ownership experience possible.