BMW Philippine importer and seller SMC Asia Car Distributors Corporation has announced that it has ratified a partnership with Rockwell Run Club (RRC).

Though the partnership may seem odd at first, BMW explains that both entities share values of performance, community, and passion, making this union a perfect fit for both parties.

The partnership will see BMW supporting and participating in various RRC activities, such as running events, workshops, and other community initiatives.

BMW Philippines president Spencer Yu says: “Both BMW and Rockwell Run Club are dedicated to providing exceptional experiences, and this collaboration allows us to share our passion for performance and adventure with a like-minded community.”

This strategic alliance with RRC brings BMW a step closer to its core market by engaging the community in a meaningful and positive way.