Mazda’s iconic “Zoom-Zoom” jingle first came out over 20 years ago. As expected, the popular catchphrase has slowly faded over the years as market tastes evolved. However, the automaker’s Australian subsidiary has recently revived it as a way to get consumers excited about its cars.

The original campaign existed around the time that Mazda’s product philosophy underwent a major change. Buyers got interested in cars like the RX-8, the MX-5 NB, and the first-generation 3/Axela. As a result, sales increased significantly. This propelled the brand to the number-two spot in the Aussie market, which it held for a decade.

The latest iteration of “Zoom-Zoom” continues to focus on Mazda’s driver-centric vehicle range. With a portfolio consisting of hatchbacks, sedans, wagons, crossovers, sports cars, and pickup trucks, the company aims to assure its customers of an enjoyable experience behind the wheel no matter what they drive.

The branding will be present across Mazda’s dealerships and digital platforms in Australia. It is also in line with the company’s long-term vision called “Sustainable Zoom-Zoom 2030.” Part of that will see the launch of various hybrid and electric models, and the debut of an EV-specific platform in the latter half of this decade.