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Vince S. Socco

Vince considers himself a “lifer,” having been a company man his entire life. He is the executive vice president of Lexus Asia, a proud Pinoy based in Singapore. His whole professional career spanning three-and-a-half decades has been with Toyota, with a few very brief dalliances that didn’t count for anything more than mere distractions.

In 1979, fresh out of the University of the Philippines’ School of Economics, he started his journey with Toyota as marketing assistant at Delta Motor Corporation, where he worked for five years. He then assumed the role of marketing and general affairs manager for two years with Toyota’s Manila representative office.

His next stop was with Toyota Motor Philippines, when it started operations in 1988. He started as department general manager for vehicle sales, and eventually assumed the role of senior vice president for sales, marketing, after-sales and customer relations.

In 2001, after a 12-year run with TMP, he accepted a role with Toyota Motor Asia Pacific in Singapore, the Japanese carmaker’s newly established regional office. He joined TMAP as general manager for marketing planning, after which he became vice president for area operations and then senior vice president and eventually executive vice president for marketing and sales.

In 2014, he was assigned to the global headquarters of Toyota in Japan, where he assumed the role of general manager for TMAP Japan. He returned to his regional base in January 2017 for his present post.

While still running the course with Toyota at full throttle, Vince is also moving forward by partnering with VISOR to share his experience and unfettered insights, reflections and views as a long-standing member of the automotive industry, as a mobility enthusiast and as an avowed consumer-at-large. He wears G-Shocks and shuns luxury watches; he is now considering Seikos.


10 articles by Vince S. Socco