Froy is currently the managing director of the automotive business of the Laus Group, one of the biggest car dealerships in the country, which handles more than 20 brands and more than 70 outlets located in north and central Luzon. He was previously the managing director for United Asia Automotive Group Inc. handling Chery and Lynk & Co, and the general manager for Geely Philippines when it started in 2019.

Froy spent most of his career with Mitsubishi Motors Philippines for more than 25 years. At the Japanese automaker’s subsidiary, he rose through the ranks within the sales and marketing division to become first vice president. He helped launch some of the country’s most iconic Mitsubishi cars, and contributed to the brand’s rise to the No. 2 spot in the local market’s sales rankings. During his time, MMPC was able to secure the highest market share among all Mitsubishi distributors globally.

The cuddlesome father of two also puts his creative mind to work in the kitchen, where he loves preparing dishes for his family. Something tells us he’s once again cooking up fresh ideas for his new role, which will further strengthen sales potential for the Laus Group.