Froy is the managing director of Chery Auto Philippines. He was previously the general manager of Geely Philippines’ sales and marketing division, a position he had taken after having spent the bulk of his career with Mitsubishi Motors Philippines for more than 25 years. At the Japanese automaker’s subsidiary, he rose through the ranks within the sales and marketing division to ultimately become first vice president. He helped launch some of the country’s most iconic Mitsubishi cars, and contributed to the brand’s rise to the No. 2 spot in the local automotive market’s sales rankings. During his time, MMPC was able to secure the highest market share among all Mitsubishi distributors globally.

The cuddlesome father of two also puts his creative mind to work in the kitchen, where he loves preparing dishes for his family. Something tells us he’s once again cooking up fresh marketing plans that will shake up the industry.